Pinly is golf course maintenance software for head greenkeepers and course managers. We build tools that replace whiteboards, group chats, and spreadsheets - without adding admin work to anyone's day.
Before Pinly existed, most golf course maintenance teams operated on a combination of WhatsApp groups, paper spray records, Excel cost spreadsheets, and a whiteboard in the equipment shed. This works - until it doesn't. Spray records go missing before audits. Labour costs are guesswork. The head greenkeeper spends as much time chasing information as they do managing the course.
Pinly was built to fix that. Not to add complexity, but to remove it. Everything the team does - starting a task, completing a spray, logging machine hours - is two taps on a phone. Everything the head greenkeeper needs to know - costs, completion rates, disease risk, what happened yesterday - is already in the system.
Pinly is built for head greenkeepers and course superintendents who manage a maintenance team and want visibility without admin overhead. It's also used by course managers and general managers who need real data for budget decisions and committee reporting.
The crew-facing app is designed to be picked up by any greenkeeper, apprentice, or mechanic on their first morning - no training day, no user manual.
Pinly is built in Ireland and hosted in the EU. Compliance records follow the frameworks our customers work to today: COSHH, the HSE Annex F sheet in the UK, the DAFM 14-column amenity sheet in Ireland, and the BASIS/FACTS qualified adviser framework. Currency, units, date format and time zone are set per course.
We work with greenkeepers directly to understand what the product needs to do - and what it doesn't. Pinly isn't trying to be every piece of golf course software. It's focused on the things that take up the most time and create the most friction: daily planning, crew communication, compliance records, and knowing where the money goes.
20 minutes. Your layout, your machines, your team.
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